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Green Energy Products and The Relationship of The Customer's Consideration for The Environment and Perceived Risk Involved with The Mediating Position of Customer Purchasing Intentions

Author

Listed:
  • Omar Jawabreh

    (Department of Hotel Management, Faculty of Tourism and Hospitality, University of Jordan, Jordan.)

  • Emad Al Dein Al Fahmawee

    (Applied Science Private University, Amman, Jordan)

  • Osama Mohammad Al-Rawashdeh

    (Hotel Management & Tourism Science Department, Aqaba University College, Al-Balqa Applied University, Jordan.)

  • Ala aldin Alrowwad

    (Department of Business Administration, University of Jordan, Jordan.)

  • Ashraf Alrjoub

    (Al-Balqa' Applied University, Jordan)

Abstract

The goal of this study is to examine green energy goods and the relationship of the consumer concern for the atmosphere and perceived danger associated with the mediating role of the customer buying intentions; the point of view of international tourists in Jordan. The sampling technique was accompanied by a cross-sectional, quantitative, and explanatory design, whereby 340 individuals were chosen using a random population method reflecting the tourists of the Jordan for a two-week span beginning on 11/11/2020. By circulation of a paper questionnaire and with the aid of some tourist guides, the person sample was achieved. Moreover, through two stages, the structural model was being analyzed. In the first stage (direct effect) the effect (PK-appropriate CPI) was not important, so H1 was not sponsored. However, the result was important with regard to (PK ?PR), and hypothesis 2a was supported. (PK ?EC) were not significant, so hypothesis 2a was not supported. Furthermore, the direct impact of product danger and environmental problems on purchasing intentions were explored, resulting in negative/positive and important findings (PR over CPI, P < 0.05; and environmental concerns over purchase intentions, P > 0.05), so H3awere was endorsed, however, H3b was not supported.

Suggested Citation

  • Omar Jawabreh & Emad Al Dein Al Fahmawee & Osama Mohammad Al-Rawashdeh & Ala aldin Alrowwad & Ashraf Alrjoub, 2022. "Green Energy Products and The Relationship of The Customer's Consideration for The Environment and Perceived Risk Involved with The Mediating Position of Customer Purchasing Intentions," International Journal of Energy Economics and Policy, Econjournals, vol. 12(4), pages 334-341, July.
    • Handle: RePEc:eco:journ2:2022-04-35
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    Citations

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    Cited by:

    1. Junika Napitupulu & Septony B. Siahaan & Sunday Ade Sitorus, 2023. "Renewable Energy and its Moderation on Green Home Selection in Indonesia: Bridging Environment, Product, and Value," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 259-269, November.
    2. Thomas Habanabakize & Lerato Mothibi, 2024. "The Implication of Political Risk and Specific Macroeconomic Variables on Total Revenue in Tourism Industry," International Journal of Economics and Financial Issues, Econjournals, vol. 14(3), pages 170-177, May.

    More about this item

    Keywords

    Green energy; Customer purchase intentions; Environmental concern; Perceived risk; Product knowledge;
    All these keywords.

    JEL classification:

    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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