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Extension of the UTAUT Model: Assessing the Impact of Consumers’ Financial Literacy on Intention to Adopt Cryptocurrency Platforms in India

Author

Listed:
  • Khushnuma Khan

    (Department of Management Jamia Hamdard University, Delhi, India)

  • Matloob Ullah Khan

    (Department of Management Jamia Hamdard University, Delhi, India)

  • Neha Gupta

    (Department of Management Jamia Hamdard University, Delhi, India)

  • Garishma Gulyani

    (Department of Management Jamia Hamdard University, Delhi, India)

  • Poonam Singh

    (School of commerce, Manav Rachna International Institute of Research and Studies (MRIIRS))

  • Ishrat Rasool

    (Department of Hospital Management and Hospice Studies, Jamia Millia Islamia, Delhi, India)

  • Syeedun Nisa

    (Department of Management Jamia Hamdard University, Delhi, India)

Abstract

In this research paper, we investigate the variables that impact the behavioural intention of cryptocurrency investors in India. The analysis of the data was done using smart partial least square-structural equation modelling. The study was carried out in India using purposive sampling and included investors who had a fundamental understanding of cryptocurrency. It has been established that factors such as financial literacy, facilitating conditions, social influence, effort expectancy and performance expectancy have a significant influence on the investment behaviour of these individuals. The study looks at how the Unified Theory of Acceptance and Use of Technology model with financial literacy affects the behaviour of cryptocurrency investment.

Suggested Citation

  • Khushnuma Khan & Matloob Ullah Khan & Neha Gupta & Garishma Gulyani & Poonam Singh & Ishrat Rasool & Syeedun Nisa, 2024. "Extension of the UTAUT Model: Assessing the Impact of Consumers’ Financial Literacy on Intention to Adopt Cryptocurrency Platforms in India," International Journal of Economics and Financial Issues, Econjournals, vol. 14(5), pages 37-46, September.
    • Handle: RePEc:eco:journ1:2024-05-5
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    More about this item

    Keywords

    Cryptocurrency; India; Investment; Partial Least Squares-Structural Equation Modeling;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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