Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data
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Cited by:
- Jinping Hu, 2023. "Customer feature selection from high-dimensional bank direct marketing data for uplift modeling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 160-171, June.
- Mahsa Samsami & Ralf Wagner, 2021. "Investment Decisions with Endogeneity: A Dirichlet Tree Analysis," JRFM, MDPI, vol. 14(7), pages 1-19, July.
- Fatma Önay Koçoğlu & Şakir Esnaf, 2022. "Machine Learning Approach and Model Performance Evaluation for Tele-Marketing Success Classification," International Journal of Business Analytics (IJBAN), IGI Global, vol. 9(5), pages 1-18, January.
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Keywords
Bank Marketing; Feature Selection; Machine Learning Methods; Data Mining; Chi-square; Information Gain;All these keywords.
JEL classification:
- C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
- C50 - Mathematical and Quantitative Methods - - Econometric Modeling - - - General
- Y10 - Miscellaneous Categories - - Data: Tables and Charts - - - Data: Tables and Charts
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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