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Creative solutions: Expertise versus Crowd Sourcing

Author

Listed:
  • Uri Gneezy

    (University of California, San Diego)

  • Katharina Laske

    (University of Cologne)

  • Marina Schröder

    (Leibniz University Hannover)

Abstract

We compare creativity by experts and non-experts. Experts are more expensive, and hence, for a given budget, one has to often choose between recruiting few experts or many non-experts to find a creative solution to a task. In our set-up, we find that the best solution offered by few non-experts was better than the one offered by an expert.

Suggested Citation

  • Uri Gneezy & Katharina Laske & Marina Schröder, 2021. "Creative solutions: Expertise versus Crowd Sourcing," Economics Bulletin, AccessEcon, vol. 41(4), pages 2580-2586.
    • Handle: RePEc:ebl:ecbull:eb-21-00300
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    File URL: http://www.accessecon.com/Pubs/EB/2021/Volume41/EB-21-V41-I4-P223.pdf
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    More about this item

    Keywords

    Creativity; Idea Generation; Innovation; Real-effort; Innovation; Expertise; Experiment;
    All these keywords.

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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