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On consumer expectations in a network goods market: The monopoly case

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  • Tsuyoshi Toshimitsu

    (Kwansei Gakuin University)

Abstract

We reconsider the effects of consumer expectations on the fulfilled expectations equilibrium in a network goods market. Based on a simple monopoly model incorporating network externalities, we examine how the degree of commitment of consumer expectations, conversely, the degree of the monopolist's commitment to actual output, affects outcomes in the fulfilled expectations equilibrium. We demonstrate that an increase in the proportion of consumers committing to an ex ante expectation for network size, reduces output, consumer surplus, and profit in equilibrium. We also examine the case of myopic expectations.

Suggested Citation

  • Tsuyoshi Toshimitsu, 2017. "On consumer expectations in a network goods market: The monopoly case," Economics Bulletin, AccessEcon, vol. 37(1), pages 488-493.
  • Handle: RePEc:ebl:ecbull:eb-16-00730
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    References listed on IDEAS

    as
    1. Nicholas Economides, 1997. "The Economics of Networks," Brazilian Electronic Journal of Economics, Department of Economics, Universidade Federal de Pernambuco, vol. 1(0), December.
    2. Irina Suleymanova & Christian Wey, 2012. "On the role of consumer expectations in markets with network effects," Journal of Economics, Springer, vol. 105(2), pages 101-127, March.
    3. Jeffrey Rohlfs, 1974. "A Theory of Interdependent Demand for a Communications Service," Bell Journal of Economics, The RAND Corporation, vol. 5(1), pages 16-37, Spring.
    4. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    5. Michael L. Katz & Carl Shapiro, 1994. "Systems Competition and Network Effects," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 93-115, Spring.
    6. A. Laura Baraldi, 2012. "The size of the critical mass as a function of the strength of network externalities: a mobile telephone estimation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 21(4), pages 373-396, June.
    7. Tsuyoshi Toshimitsu, 2016. "Stubbornness is unprofitable: On the role of consumer expectations in a monopoly network goods market," Discussion Paper Series 152, School of Economics, Kwansei Gakuin University, revised Dec 2016.
    8. Economides, Nicholas, 1996. "Network externalities, complementarities, and invitations to enter," European Journal of Political Economy, Elsevier, vol. 12(2), pages 211-233, September.
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    Cited by:

    1. Tsuyoshi Toshimitsu, 2019. "Comment on “Price and quantity competition in network goods duopoly: A reversal resultâ€," Economics Bulletin, AccessEcon, vol. 39(3), pages 1855-1859.
    2. Tsuyoshi Toshimitsu, 2021. "Note on Excess Capacity in a Monopoly Market with Network Externalities," Journal of Industry, Competition and Trade, Springer, vol. 21(3), pages 411-422, September.
    3. Tsuyoshi Toshimitsu, 2020. "On excess capacity in a monopoly market with network externalities," Discussion Paper Series 220, School of Economics, Kwansei Gakuin University.

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    More about this item

    Keywords

    commitment; consumer expectations; network externality; monopoly;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • D4 - Microeconomics - - Market Structure, Pricing, and Design

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