IDEAS home Printed from https://ideas.repec.org/a/eas/econst/v7y2017i7p49-76.html
   My bibliography  Save this article

Impact Of Social Media Usage In Univerity Students? Purchase Behaviors

Author

Listed:
  • Pınar ALTIOK GÃœREL

    (Nişantaşı Üniversitesi İktisadi İdari ve Sosyal Bilimler Fakültesi İşletme Bölümü)

  • Hazal K. ALAY

    (Yıldız Teknik Üniversitesi İşletme Yönetimi)

Abstract

With technology moving at a great pace, the use of social media has become a rapidly expanding platform among individuals every day. Social media has expanded communications between consumers and businesses.The development of communication technologies has increased the consumers' use of social media.Thus, the effect of the social media on consumers' purchasing decision process has also started to increase. Especially social media is attracting great interest among young people and social media is one of the sources that affect the buying behaviors of the individuals.The purpose of this study is to examine the impact of social media usage on purchasing behavior.From this point of view, a face-to-face survey method was used with 364 students studying at a foundation university in Istanbul and it was determined that there is a positive relationship between university students' use of social media and buying behaviors as a result of applied regression analysis.In addition, social media pre-purchase behaviors are more effective than post-purchase behaviors.

Suggested Citation

  • Pınar ALTIOK GÃœREL & Hazal K. ALAY, 2017. "Impact Of Social Media Usage In Univerity Students? Purchase Behaviors," Eurasian Eononometrics, Statistics and Emprical Economics Journal, Eurasian Academy Of Sciences, vol. 7(7), pages 49-76, February.
    • Handle: RePEc:eas:econst:v:7:y:2017:i:7:p:49-76
    DOI: 10.17740/eas.stat.2017�V7�05
    as

    Download full text from publisher

    File URL: https://eurasianacademy.org/index.php/econstat/article/view/944
    Download Restriction: no
    File URL: https://libkey.io/10.17740/eas.stat.2017�V7�05?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eas:econst:v:7:y:2017:i:7:p:49-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kutluk Kagan Sumer (email available below). General contact details of provider: https://www.eurasianacademy.org/index.php/econstat .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.