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Create Brand Rating Score With Conjoint And Structural Equational Model

Author

Listed:
  • Veysel KAMCI

    (Ä°stanbul Ticaret Ãœniversitesi)

  • Münevver TURANLI

    (Ä°stanbul Ticaret Ãœniversitesi)

  • Dicle CENGÄ°Z

    (Ä°stanbul Ticaret Ãœniversitesi)

Abstract

Companies need much more developed data analytic technics to making decision to define the prices of their products. For giving an example for these developed data analytic technics; in this study, with comparing the impact of market share which effected from the proportionally 10 % increasing of ?Brand rating score" and effected from the price effect of konjoint analysis, made some simulations for Return on Investment.

Suggested Citation

  • Veysel KAMCI & Münevver TURANLI & Dicle CENGÄ°Z, 2017. "Create Brand Rating Score With Conjoint And Structural Equational Model," Eurasian Eononometrics, Statistics and Emprical Economics Journal, Eurasian Academy Of Sciences, vol. 7(7), pages 142-151, February.
    • Handle: RePEc:eas:econst:v:7:y:2017:i:7:p:142-151
    DOI: 10.17740/eas.stat.2017�V7�09
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