IDEAS home Printed from https://ideas.repec.org/a/eas/buseco/v6y2016i6p25-41.html
   My bibliography  Save this article

Neuromarketing: A New Conceptual Model of Consumer Behavior

Author

Listed:
  • Halim Kazan

    (Ä°stanbul Ãœniversitesi)

  • Aiman Bayassova

    (Ä°stanbul Ãœniversitesi)

Abstract

In this research will be discussed a completely new and complex discipline "Neuromarketing", which not yet in widespread used in the marketing world. Due to the integration of the traditional marketing, general psychology and neurology been released new research field as a "neuromarketing", that related issues are among the most complex and controversial issues facing the modern society. The importance of the research is investigation of consumer behavior in the 21st century, also attempting to create a new conceptual model of consumer behavior using the results of neuromarketing research. The main aim of the research is to use the results of neuromarketing studies to determine consumer preferences and behavior; to reveal the relationship between consumer behavior and neuromarketing. This study applied quantitative methods of data collection therefore questionnaires have been distributed to collect the data. As a result of research was created the multivariate model, which called the "neuromodel", that include neuromarketing factors affecting consumer behavior.

Suggested Citation

  • Halim Kazan & Aiman Bayassova, 2016. "Neuromarketing: A New Conceptual Model of Consumer Behavior," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 6(6), pages 25-41, February.
    • Handle: RePEc:eas:buseco:v:6:y:2016:i:6:p:25-41
    DOI: 10.17740/eas.econ.2016.V6-03
    as

    Download full text from publisher

    File URL: https://eurasianacademy.org/index.php/busecon/article/view/706
    Download Restriction: no
    File URL: https://libkey.io/10.17740/eas.econ.2016.V6-03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eas:buseco:v:6:y:2016:i:6:p:25-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kutluk Kagan Sumer (email available below). General contact details of provider: http://busecon.eurasianacademy.org/eng/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.