The Relationship Between Cognitive Emotion Regulation Difficulty Strategies and Social Appearance Anxiety and Compulsive Buying Behavior in Adults

Objective: The aim of this study is to examine the relationship between cognitive dysregulation strategies and social appearance anxiety and compulsive buying behavior. Method: In the study, the relational screening model, which is one of the general screening models, was applied. 384 adult individuals participated in the study. “Sociodemographic Data Form†, “Social Appearance Anxiety Scale†, “Cognitive Emotion Scale†, and “Compulsive Online Purchasing Scale†were used. Results: A positive relationship was found between social appearance anxiety and cognitive emotion regulation strategies. A significant relationship was found between social appearance anxiety and compulsive online purchasing behaviors. It was found that cognitive emotion regulation strategies differed according to gender, and women had a higher average than men. Compulsive online buying differed by gender, with men having a higher average than women. Conclusion: It shows that there is a relationship between cognitive dysregulation strategies, social appearance anxiety and compulsive online buying. In the light of the data obtained from the research, it is thought that it will be beneficial to deal with social appearance anxiety and to study cognitive emotion regulation strategies in order to study the relevant factors in interventions related to the compulsive buying behavior of consumers. In this context, early diagnosis and intervention are considered important since compulsive buying behavior may also have financial difficulties.