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A Research about Youth’s Expectations and Satisfactions from GSM Operators’ Youth Campaigns

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  • Mevlüt Türk

    (İnönü Üniversitesi)

  • Hulusi BinbaşıoÄŸlu

    (İnönü Üniversitesi)

  • Mustafa Deste

    (İnönü Üniversitesi)

Abstract

GSM operators manage special campaigns for the young people in a highly competitive business environment with considering youth’s interest and sensitivity to the technology. The youth campaigns are Genç Turkcell, Vodafone Freezone ve Avea Woops. This research aims to study the expectations of youth from the GSM operators’ youth campaigns and satisfactions from youth campaigns and GSM operators. Finally, there is a significant difference between expectation and satisfaction of college students from youth campaigns. Also there is a significant correlation between campaign satisfaction and operator choice.

Suggested Citation

  • Mevlüt Türk & Hulusi BinbaşıoÄŸlu & Mustafa Deste, 2016. "A Research about Youth’s Expectations and Satisfactions from GSM Operators’ Youth Campaigns," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 2(02), pages 284-296, February.
    • Handle: RePEc:eas:buseco:v:02:y:2016:i:02:p:284-296
    DOI: 10.17740/eas.econ.2016-MSEMP-69
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