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Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

Author

Listed:
  • Arsalan Mujahid Ghouri

    (Faculty Of Management And Social Sciences)

  • Naveed Ur Rehman Khan

    (Faculty Of Management And Social Sciences, Institute Of Business And Technology, Karachi, Pakistan)

  • Muhammad Abdul Malik

    (Federal Urdu University Of Arts, Science And Technology, Karachi, Pakistan)

Abstract

Marketing is necessity of every business. In the context of local textile industry of Pakistan, Ghouri et al. (2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.

Suggested Citation

  • Arsalan Mujahid Ghouri & Naveed Ur Rehman Khan & Muhammad Abdul Malik, 2011. "Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan," EuroEconomica, Danubius University of Galati, issue 28, pages 99-107, May.
    • Handle: RePEc:dug:journl:y:2011:i:28:p:99-107
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    References listed on IDEAS

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