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Determinants of Marketing Channel, Margin and Efficiency in Local Stimulants Marketing in Osun State, Nigeria

Author

Listed:
  • E. O. Akerele

    (Olabisi Onabanjo University)

  • K.A. Akanni

    (Olabisi Onabanjo University)

  • E.M. Agbaje

    (Olabisi Onabanjo University)

  • O. Oyebanjo

    (Olabisi Onabanjo University)

  • O.Aderinto

    (Olabisi Onabanjo University)

Abstract

This study examined the channel and marketing efficiency of local stimulants in selected Local Government Area of Osun State, Nigeria. A total of two hundred and forty (240) respondents were sampled. Structured questionnaire was used in obtaining data from the respondents. Specifically, the study described the socio-economic characteristics of the respondents, examined the market channel for local stimulants, the marketing margin, marketing efficiency, examined the degree of market concentration for the marketers of the local stimulants and described the constraints encountered in the marketing of local stimulants in the study area.

Suggested Citation

  • E. O. Akerele & K.A. Akanni & E.M. Agbaje & O. Oyebanjo & O.Aderinto, 2023. "Determinants of Marketing Channel, Margin and Efficiency in Local Stimulants Marketing in Osun State, Nigeria," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 19(2), pages 126-140, April.
    • Handle: RePEc:dug:actaec:y:2023:i:2:p:126-140
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