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Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?

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Listed:
  • Sibongile Princess Tshabalala

    (University of Zululand)

  • Ikechukwu .O. Ezeuduji

    (University of Zululand)

Abstract

This study, done in KwaZulu-Natal, South Africa, sheds light into the challenges facing women entrepreneurs involved in tourism businesses and the opportunities they can harness in the tourism industry, with particular reference to some gender nuances. The study collected qualitative and quantitative data from respondents, and the data were analysed using content and descriptive analyses respectively. The challenges facing these women entrepreneurs, identified by this study, include lack of financial capital, low business capability, problem of size and scope, racial issues and traditional perceptions, and imperfect business location. Some opportunities for growth identified are local municipality support, internet marketing, and formation of business network for self-support and training. This study recommends business skills training for the women entrepreneurs in the areas of sourcing business funding, creating unique value proposition, product excellence, marketing capability, operational excellence and customer service. Although this study was conducted in a South African province, it has implications for women entrepreneurs in sub-Saharan Africa, and beyond.

Suggested Citation

  • Sibongile Princess Tshabalala & Ikechukwu .O. Ezeuduji, 2016. "Women Tourism Entrepreneurs in KwaZulu-Natal, South Africa: Any Way Forward?," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(5), pages 19-32, OCTOBER.
    • Handle: RePEc:dug:actaec:y:2016:i:5:p:19-32
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    File URL: http://journals.univ-danubius.ro/index.php/oeconomica/article/view/3336/3589
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    References listed on IDEAS

    as
    1. Chux Gervase Iwu & Ikechukwu O Ezeuduji & Chuks Eresia-Eke & Robertson Tengeh, 2016. "The Entrepreneurial Intention of University Students: The Case of a University of Technology in South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(1), pages 164-181, February.
    2. Koutsou, Stavriani & Iakovidou, Olga & Gotsinas, Nicolas, 2003. "Women’s Cooperatives in Greece: An On-going Story of Battles, Successes and Problems," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 31(1), pages 1-12.
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    Citations

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    Cited by:

    1. Joseph I. Uduji & Elda N. Okolo-Obasi & Simplice A. Asongu, 2019. "Sustaining cultural tourism through higher female participation in Nigeria: The role of corporate social responsibility in oil host communities," Working Papers of The Association for Promoting Women in Research and Development in Africa (ASPROWORDA). 19/003, The Association for Promoting Women in Research and Development in Africa (ASPROWORDA).
    2. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Working Papers of the African Governance and Development Institute. 20/067, African Governance and Development Institute..
    3. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Research Africa Network Working Papers 20/067, Research Africa Network (RAN).
    4. Joseph I. Uduji & Elda N. Okolo-Obasi & Vincent A. Onodugo & Justitia O. Nnabuko & Babatunde A. Adedibu, 2020. "Corporate Social Responsibility and the Role of Rural Women in Strengthening Agriculture-Tourism Linkages in Nigeria’s Oil Producing Communities," Working Papers 20/067, European Xtramile Centre of African Studies (EXCAS).

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