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Concept of Online Customers Experience in Digital Banking

Author

Listed:
  • Dijana Medenica Mitrovic
  • Milica Raicevic

Abstract

Banking operations are increasingly moving from traditional todigital. Special attentionof the paperis drawn to the conceptof online customer experience.

Suggested Citation

  • Dijana Medenica Mitrovic & Milica Raicevic, 2020. "Concept of Online Customers Experience in Digital Banking," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 79-84.
    • Handle: RePEc:dob:journl:v:12:y:2020:i:2:a:8
    DOI: 10.32015/JIBM.2020.12.2.8.79-84
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    More about this item

    Keywords

    customer; banking sector; digital banking; online customer experience; multichannel interaction;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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