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Public Perception on Reputation and Its Influence on Decision Making

Author

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  • Rejla Bozdo

Abstract

Reputation is an important part of everyday life of people, businesses, and other organizations. Reputation is like a bunch of thoughts in ones’ mind that drives people’s decision-making as an autopilot.

Suggested Citation

  • Rejla Bozdo, 2020. "Public Perception on Reputation and Its Influence on Decision Making," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 70-78.
    • Handle: RePEc:dob:journl:v:12:y:2020:i:2:a:7
    DOI: 10.32015/JIBM.2020.12.2.7.70-78
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    More about this item

    Keywords

    reputation; perception; perceptual mapping; measurement; decision-making;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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