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Auf dem Weg in die "Prosumentengesellschaft"? Über die Stabilisierbarkeit produktiver Konsumentennetzwerke

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  • Kai-Uwe Hellmann

Abstract

This article deals with the social transition of the behaviour of consumers in the last 20 years. In a first step it will be proposed a conceptualization of the role of the consumer as an ideal type. In the second step the focus will be laid on the phenomenon of prosuming for the sake of assessing which changes in the behavior of consumers are observable and what their generalizable tendency in comparison with the ideal type could be. Der Beitrag befasst sich mit dem sozialen Wandel des Konsumentenverhaltens in den letzten 20 Jahren. Hierfür wird in einem ersten Schritt die Rolle des Konsumenten idealtypisch konzipiert. In einem zweiten Schritt wird das Phänomen des Prosuming herausgegriffen, um daran zu prüfen, welche Veränderungen sich am Konsumentenverhalten beobachten lassen und was sie im Vergleich mit dem Idealtypus zu bedeuten haben.

Suggested Citation

  • Kai-Uwe Hellmann, 2016. "Auf dem Weg in die "Prosumentengesellschaft"? Über die Stabilisierbarkeit produktiver Konsumentennetzwerke," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 85(2), pages 49-63.
    • Handle: RePEc:diw:diwvjh:85-2-4
    DOI: 10.3790/vjh.85.2.49
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    More about this item

    Keywords

    Consumer role; consumption experience; prosuming; prosumer capitalism; prosumer society;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design

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