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Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation

Author

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  • Sébastien Liarte

    (Université de Toulouse 1 (IAE))

Abstract

(VF)Même si les effets positifs de l’agglomération ont été démontrés à de nombreuses reprises, cette stratégie peut avoir des conséquences négatives qui obligent les entreprises à mettre en place une différenciation de l’offre. Cet article montre cependant que les entreprises commerciales disposant de plusieurs unités peuvent, du fait de leur caractéristique structurelle, mettre en place une stratégie de proximité géographique délibérée même lorsque les produits ou services proposés sont indifférenciés. Les entreprises multi-unités peuvent adopter une politique de proximité afin de coopérer avec leurs concurrents, de les attaquer ou encore de les parasiter. L’étude de la localisation des restaurants McDonald’s et Quick à Paris de 1984 à 2004 permet d’illustrer empiriquement ce phénomène.(VA)The positive effects of geographical proximity have been demonstrated on several occasions. A strategy of closeness also produces negative effects that lead firms to differentiate their offer. However, this article underlines the fact that multi-unit commercial firms, because of their specificity, can deliberately choose a strategy of geographical proximity without even differentiating products or services. With respect to competitors or site, cooperative, predatory or parasitic strategies can be adopted. The study of the location of McDonald's and Quick restaurants in Paris from 1984 until 2004 illustrates this phenomenon empirically.

Suggested Citation

  • Sébastien Liarte, 2007. "Mutualisme, prédation et parasitisme:la proximité géographique vis-à-vis des concurrents comme stratégie de localisation," Revue Finance Contrôle Stratégie, revues.org, vol. 10(2), pages 157-186, June.
    • Handle: RePEc:dij:revfcs:v:10:y:2007:i:q2:p:157-186
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    References listed on IDEAS

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    More about this item

    Keywords

    localisation; concurrence; proximité; restauration rapide; location; rivalry; proximity; fast food industry.;
    All these keywords.

    JEL classification:

    • L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies

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