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The Rural Tourism In Danube Delta

Author

Listed:
  • Ionica SOARE

    ("Dunarea de Jos“ University of Galati, Romania)

  • Gheorghe Adrian ZUGRAVU

    ("Dunarea de Jos“ University of Galati, Romania)

  • Magdalena TUREK RAHOVEANU

    ("Dunarea de Jos“ University of Galati, Romania)

  • Catalin Stefanita SOARE

    ("Dunarea de Jos“ University of Galati, Romania)

Abstract

Purpose- the purpose of this paper is to evaluate the rural areas has market size and forecast its development as an economic activity. The present paper aims at analyzing the rural areas has in Danube Delta. In an enviable BAs) which have responsibility for their particular isolated, such as the Danube Delta and the Danube that used, fishing and rural areas has the main activities that provide jobs and income sources for local populations. Design/methodology/approach - A survey was administered to customers’ rural hostel accommodation in Danube Delta. Descriptive statistics method was mainly adopted to calculate the mean with standard deviation of entry assumes variable, and to examine the different levels of consumers' awareness. The index values of product familiarity, the ratio between entries assumes product's familiarity value and the average value. Findings - the research results show hash has rural consumers have different perception and accomplished through behaviour. The information channels of brand hash mainly from friends, relatives and neighbours, so word of mouth spreading is very important for a brand. Women show a higher sensitivity in health and are currently operating the propensity than referred to follow the recommendations for nutrition. Research limitations/implications - This item is intended to synthesize developments and challenges," on June 13th rural market growth has. The results of this paper should be considered tentatively until has also features replicated by larger has rural consumers. Originality/value - members of rural areas has consumer's behavior would improve marketing and the development of rural areas has products, in order to reduce consumer confusion.

Suggested Citation

  • Ionica SOARE & Gheorghe Adrian ZUGRAVU & Magdalena TUREK RAHOVEANU & Catalin Stefanita SOARE, 2014. "The Rural Tourism In Danube Delta," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 399-405.
  • Handle: RePEc:ddj:fserec:y:2014:p:399-405
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    File URL: http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SoareZugravuTurekSoare.pdf
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    Citations

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    Cited by:

    1. Anca Gabriela Turtureanu1, 2015. "The Current State of Tourism Traffic along the Danube on the Romanian Territory," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(5), pages 141-148, October.

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