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Effects Of Food Contamination With Dioxin On The Romanian Milk Market

Author

Listed:
  • Silvius STANCIU

    (The University of Economic Studies of Bucharest, Romania)

Abstract

Milk products contaminated with dioxin scandal is an example of how the milk market may be substantially affected by intense rumour in the media broadcast. Although the crisis was recorded at a multinational company, the lack of maturity of the local market and improper management led to significant loss in image, lower consumer confidence and substantial decrease in sales. The positive effects are increased consumer focus on buying, check the information contained on the label, check demanding products for children.

Suggested Citation

  • Silvius STANCIU, 2014. "Effects Of Food Contamination With Dioxin On The Romanian Milk Market," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 381-386.
    • Handle: RePEc:ddj:fserec:y:2014:p:381-386
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    File URL: http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SilviusStanciu.pdf
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    Citations

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    Cited by:

    1. Silviu STANCIU, 2015. "The Economic Impact Of The Abolition Of The Milk Quota Regime On The Romanian Dairy Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 123-135, December.
    2. Silvius STANCIU & Roxana SARBU, 2015. "Resilience in the Romanian Food Industry. Preliminary Research," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 69-74.

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