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Tourism Promotion For Unknown Areas In Romania

Author

Listed:
  • Fotache Lacramioara

    (Dunarea de Jos University of Galati, Romania)

  • Micu Adrian

    (Dunarea de Jos University of Galati, Romania)

  • Bleoju Gianita

    (Dunarea de Jos University of Galati, Romania)

Abstract

The paper is an effort to unknown areas identity affirmation, through collaborative development of advertising mix, with an emphasis on virtual platforms as admissible solution for increasing visibility. Based upon comparative effective analysis of categories of communication particularities, it is suggested a positioning strategic solution, via virtual advertising platform as unique, integrated, complex and very attractive tourism product promotion, fitted for the internal and international tourism circuit. The active promotion of the specified territorial identity will launch a brand with an impact among tourists by using marketing techniques and innovating technical means and prioritizing tourism as a principal vector of local and regional development.

Suggested Citation

  • Fotache Lacramioara & Micu Adrian & Bleoju Gianita, 2013. "Tourism Promotion For Unknown Areas In Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 273-279.
    • Handle: RePEc:ddj:fserec:y:2013:p:273-279
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    File URL: http://www.rce.feaa.ugal.ro/images/stories/RCE2013/papers/Fotache_Micu_Bleoju.pdf
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    More about this item

    Keywords

    tourism; Romania; strategies;
    All these keywords.

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