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The Impact of The Strategic Differentiation upon the Positioning of the Companies on the Market

Author

Listed:
  • Adrian MICU

    (Dunarea de Jos University of Galati, Romania)

  • Angela Eliza MICU

    (Dunarea de Jos University of Galati, Romania)

  • Irina SUSANU

    (Dunarea de Jos University of Galati, Romania)

  • Nicoleta CRISTACHE

    (Dunarea de Jos University of Galati, Romania)

Abstract

For a single need of the consumers there are thousands of products available, with the same content and with a different packaging and brand. All these thousands of products are competing to be the no. 1 option of the consumers, battle that relies less upon the increase of the value for the customer and more upon overcoming the competition. The fact that in any economy the competition had and continues to have an important role, by sustaining the technological innovation as well as by trying to establish an affordable price for the customers cannot be denied.

Suggested Citation

  • Adrian MICU & Angela Eliza MICU & Irina SUSANU & Nicoleta CRISTACHE, 2011. "The Impact of The Strategic Differentiation upon the Positioning of the Companies on the Market," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 267-273.
    • Handle: RePEc:ddj:fserec:y:2011:p:267-273
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    Keywords

    consumers; market;

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