IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2024i3p75-89.html
   My bibliography  Save this article

“Business Concept Proofing 3.0” - A New Model for Validating and Testing Product Ideas in the Digital Environment

Author

Listed:
  • Bezhovski Zlatko

    (Goce Delcev University, Shtip, North Macedonia)

Abstract

This paper introduces a new action-oriented Model for Validating and Testing Product Ideas tailored for the needs of the digital entrepreneurs. The “Business Concept Proofing 3.0” model synthesizes elements from established frameworks such as the Stage-Gate model, Lean Startup methodology, and Design Thinking while integrating digital tools and resources such as Google Trends, Large Language Models, Social media analyses, Launch platforms, etc., to facilitate continuous market validation. Emphasizing resource efficiency and adaptability, the model provides a structured yet flexible approach that guides entrepreneurs from idea validation to product launch. Through illustrated case scenarios, the model demonstrates its applicability in real-world settings, offering a pragmatic tool for navigating the complexities of online product development. This paper contributes to the growing body of literature on digital entrepreneurship by presenting a model that bridges the gap between existing models and the dynamic needs of the digital age.

Suggested Citation

  • Bezhovski Zlatko, 2024. "“Business Concept Proofing 3.0” - A New Model for Validating and Testing Product Ideas in the Digital Environment," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 75-89.
    • Handle: RePEc:ddj:fseeai:y:2024:i:3:p:75-89
    DOI: https://doi.org/10.35219/eai15840409432
    as

    Download full text from publisher

    File URL: http://eia.feaa.ugal.ro/images/eia/2024_3/Bezhovski_Zlatko.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.35219/eai15840409432?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2024:i:3:p:75-89. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.