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Personalizing Shopping Experiences with Headless Commerce

Author

Listed:
  • Maria Cristina Enache

    (Dunarea de Jos University of Galati, Romania)

Abstract

E-Commerce is a rapidly changing landscape with numerous advantages. In this article we will discuss challenges that business may face and explain how these can be addressed using headless commerce solutions. You might already have a strong content management system behind your online sales portal or maybe you want to improve on the content strategy even further thus making it difficult to buy into traditional e-commerce platform which will not fully integrate with the existing content infrastructure.

Suggested Citation

  • Maria Cristina Enache, 2024. "Personalizing Shopping Experiences with Headless Commerce," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 71-76.
    • Handle: RePEc:ddj:fseeai:y:2024:i:1:p:71-76
    DOI: 10.35219/eai15840409390
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