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The Impact of Eye-Tracking Technologies on the Selection of Neuromanagement Consulting Services

Author

Listed:
  • Alina Mirela Teacu (PARINCU)

    (Dunarea de Jos University of Galati, Romania)

  • Alexandru CAPATINA

    (Dunarea de Jos University of Galati, Romania)

  • Adrian MICU

    (Dunarea de Jos University of Galati, Romania)

  • Angela-Eliza MICU

    (Ovidius University of Constanta, Romania)

Abstract

The digital revolution of the last decades has facilitated the intensive development of neuroscientific technologies, which can empirically support or reject previously developed sets of hypotheses and open avenues for the application of knowledge dynamics in management. This paper seeks to investigate the role of consulting services in the adoption of neuromanagement practices in Romanian organizations. The results presented in this paper are retrieved from a comprehensive neuroscience research, through which the emotional reaction of the investigated subjects to the stimuli was analyzed eye tracking (ET) technologies.

Suggested Citation

  • Alina Mirela Teacu (PARINCU) & Alexandru CAPATINA & Adrian MICU & Angela-Eliza MICU, 2022. "The Impact of Eye-Tracking Technologies on the Selection of Neuromanagement Consulting Services," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 76-81.
    • Handle: RePEc:ddj:fseeai:y:2022:i:2:p:76-81
    DOI: 10.35219/eai15840409270
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