Performance and Evaluation in Political Parties Management

In the context of the continuation of the electoral reform by improving the conditions for access to the political competition of political parties in Romania, it is necessary to approach specific managerial techniques in planning and carrying out the activities of a political organization, as well as their continuous evaluation, political performance. Against the backdrop of the accelerated growth of political competition and the need for loyalty of the electorate, it is necessary to analyze the efficiency criteria through key performance indicators. The purpose of the research is to analyze the possibility of diversifying the methods used to assess the activity of political parties in Romania by monitoring developed on different areas of interest of political organizations. The research is based on the review of national and international scientific literature and case studies. At national level, the opportunity to analyze the performance of political parties on the basis of efficiency can be done from the perspective of managerial methods, tools and techniques used by political parties in a given political context. The development of performance indicators applicable to the work of political organizations can be a viable alternative to assessing the efficiency of these endeavors' activities, with direct consequences on the government and political system in the country, and indirectly on democracy and civil society as a whole.