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Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns

Author

Listed:
  • Silvia Elena IACOB

    (University of Economic Studies, Bucharest, Romania)

  • Mihaela Loredana BADINA RADULESCU

    (Valahia University of Targoviste, Romania)

Abstract

Corporate image is closely related to the efficiency of institutional communication, since a company’s strategy needs to aim to justify its involvement in the problems of the society. There are situations when it is necessary to remove an unconvincing corporate image, consequence of the existence of interest conflicts at the internal level, based on manipulation by means of the image. At the institutional level, ample modifications can occur, this fact being also due to a radical change of image which can affect the perception of the social responsibility degree. Within institutional communication, the company’s strategic management needs to be turned towards combining corporate image with social responsibility

Suggested Citation

  • Silvia Elena IACOB & Mihaela Loredana BADINA RADULESCU, 2016. "Consolidating an Institution’s Image using Corporate Social Responsibility Campaigns," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 23-26.
    • Handle: RePEc:ddj:fseeai:y:2016:i:2:p:23-26
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    Cited by:

    1. Ștefan VLĂDUȚESCU, 2018. "A Standard Mass Media Image Analysis," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 66-78, December.

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