The Public Relations Events in Promoting Brand Identity of the City
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- Angelica-Nicoleta ONEA, 2010. "Meanings Of The Notion Of Culture In Intercultural Research," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 6, pages 243-252, December.
- Leontina Beţianu & Iuliana Georgescu, 2008. "Approaches Of Environmental Information Audit In Annual Reports," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(10), pages 1-8.
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Cited by:
- Jingyu Li & Anding Zhu & Dongsheng Liu & Wenmin Zhao & Yi Zhou & Yahui Chen & Yanni Liu & Nan Sun, 2020. "Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation," Sustainability, MDPI, vol. 12(7), pages 1-24, March.
- Chien-Ting Chiang & Ying-Chieh Chen, 2023. "The Effect of Destination Brand Identity on Tourism Experience: The Case of the Pier-2 Art Center in Taiwan," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
- Yanan Li & Honggen Xiao & Naipeng Bu & Jianji Luo & Hui Xia & Liyuan Kong & Haoyue Yu, 2021. "Configuration-Based Promotion: A New Approach to Destination Image Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-14, November.
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Keywords
Public Relation; Visibility; Recognition; Loyalty; Reputation; Energizing; Differentiation; the city brand;All these keywords.
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