IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2010i1p161-172.html
   My bibliography  Save this article

Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania

Author

Listed:
  • Alina Florentina AVRIGEANU
  • Flavia Gabriela ANGHEL
  • Elena STANGA
  • Bogdan Nicolae GLAVAN

    (Romanian - American University, Romania)

Abstract

In this paper we formulate possible strategies that may be made to improve the competitive position of companies must take into account the major strategic stakes, opportunities and threats in the environment but also their internal potential, and their ability to respond to challenges posed by change in external environment. By introducing the concepts of "strategic segmentation" and "strategic group" we develop a more accurate and realistic analysis of the competitive environment, highlighting the practical implications of this analysis. Thus, the use of Porter’s competitive forces model to analyze the competitive environment can be made with reference to competition within a strategic group.

Suggested Citation

  • Alina Florentina AVRIGEANU & Flavia Gabriela ANGHEL & Elena STANGA & Bogdan Nicolae GLAVAN, 2010. "Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 161-172.
    • Handle: RePEc:ddj:fseeai:y:2010:i:1:p:161-172
    as

    Download full text from publisher

    File URL: http://www.ann.ugal.ro/eco/Doc2010/Avrigeanu_Anghel_Stanga_Glavan.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    strategic segment; strategic group; clothing industry; strategic map;
    All these keywords.

    JEL classification:

    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2010:i:1:p:161-172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.