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Specific Character Of The Media As Business Organizations And Models For Analysing The Values Created By Them

Author

Listed:
  • Mihail Chipriyanov

    (D. A. Tsenov Academy of Economics)

  • Magdalena Andonovska

    (D. A. Tsenov Academy of Economics)

Abstract

The article focuses on current issues related to strategic analysis of value creation in the media. At the beginning, the characteristic features of a media organization as such are presented and the specific aspects of its business management are assessed. Methodological issues of the analysis of value creation in the network form of partnership are clarified. The concluding part visualizes a generalized model of the value chain after the example of the audiovisual media in the Republic of North Macedonia.

Suggested Citation

  • Mihail Chipriyanov & Magdalena Andonovska, 2022. "Specific Character Of The Media As Business Organizations And Models For Analysing The Values Created By Them," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 5-16.
    • Handle: RePEc:dat:bmngmt:y:2022:i:1:p:5-16
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    File URL: http://hdl.handle.net/10610/4682
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    More about this item

    Keywords

    media; media organization; strategic analysis; value chain; value network;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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