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Online Retail Channels for Organic Bee Products

Author

Listed:
  • Lyubomir Lyubenov

    (‘Angel Kanchev’ University, Rousse)

Abstract

The focus of the research is on online retail channels for organic bee products. They create short supply chains and ensure access to local and global markets and new market segments, which do not exist on offline markets. Creating one’s own online channel for organic bee products or using an intermediary one implies the development of one’s own retail platforms and social networks or the use of intermediary ones. Designing and maintaining one’s own online retail channel for organic bee products requires substantial investments, therefore such channels are mainly built by large agricultural and non-agricultural entities with high horizontal and vertical integration and ensured access to capital and markets. The high level of integration of different systems, technologies and innovations such as CRM and ERP in online platforms makes it possible to collect, systematize and analyse large volumes of data base – the so-called Big Data and analyse the online behaviour of customers in order to implement precise and targeted marketing

Suggested Citation

  • Lyubomir Lyubenov, 2020. "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
    • Handle: RePEc:dat:bmngmt:y:2020:i:1:p:42-67
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    File URL: http://hdl.handle.net/10610/4236
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    Citations

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    Cited by:

    1. Lyubomir Lyubenov, 2022. "Budget For Marketing Stimulation Of Regional Bee Products On The Basis Of Value," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 51-63.

    More about this item

    Keywords

    retail platforms; social networks; CRM and ERP systems;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics

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