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Current Trends Of Electronic Commercial Development In The World Markets

Author

Listed:
  • Tatiana Orekhova

    (Vasyl’ Stus Donetsk National University, Ukraine)

  • Yaroslav Tertychnyi

    (Vasyl’ Stus Donetsk National University, Ukraine)

Abstract

The article deals with the features of the e-commerce development in the modern world economy. The article analyzes the interpretation of the term "e-commerce" by various domestic and foreign scientists. The study specified three levels of e-commerce. The article also identifies five major e-commerce features - advertising, product demonstration, transactions, after-sales service, long-term customer relationships. The article demonstrates the main effects of e-commerce on the economy, such as: growing competition, globalization of business spheres, personalization of interaction, reduction of distribution channels, cost savings. The analysis of B2C e-commerce sales volume in the regions of the world during 2012–2017 identified a significant level of the direction development in the Asia-Pacific region

Suggested Citation

  • Tatiana Orekhova & Yaroslav Tertychnyi, 2019. "Current Trends Of Electronic Commercial Development In The World Markets," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 39-51.
    • Handle: RePEc:dat:bmngmt:y:2019:i:4:p:39-51
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    File URL: http://hdl.handle.net/10610/4310
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    More about this item

    Keywords

    E-commerce; e-business; information and communication technologies; Internet trading; cryptocurrency;
    All these keywords.

    JEL classification:

    • F19 - International Economics - - Trade - - - Other
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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