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Product Management in Fintech

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  • Merve Ozkurt Bas

Abstract

Fintech represents the financial technologies that have revolutionized banking and other related financial services to improve clients' experiences. In the context of Fintech, product management is a critical function that enables firms to tackle the challenges of this highly dynamic and competitive market environment governed by some of the most demanding regulatory standards. Thus, the present paper explores the theoretical background, practical strategies, and trends in the management of Fintech products. It emphasizes that to create long-lasting and customer-oriented solutions, it is necessary to focus on such aspects as an agile approach, data science, and cross-functional teamwork. Issues include addressing regulations, privacy, competition, and how to incorporate compliance into products and use emerging technologies like blockchain and AI. It also discusses some of the limitations of previous studies and provides insights into globalization, Fintech, sustainability, and Fintech and financial inclusion. This paper employs theoretical analysis, research reviews, and Earnest's precision pricing model as a case study to offer a clear research framework for researchers, practitioners, and policymakers interested in promoting innovation and sustainability in Fintech product management.

Suggested Citation

  • Merve Ozkurt Bas, 2024. "Product Management in Fintech," Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, Open Knowledge, vol. 7(01), pages 140-149.
    • Handle: RePEc:das:njaigs:v:7:y:2024:i:01:p:140-149:id:305
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    References listed on IDEAS

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    1. Lee, In & Shin, Yong Jae, 2018. "Fintech: Ecosystem, business models, investment decisions, and challenges," Business Horizons, Elsevier, vol. 61(1), pages 35-46.
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