Author
Listed:
- Markus Thomas Münter
- Andreas Reuschl
- Carolin Freude
Abstract
Wie können Unternehmen mit Digitalisierungsaktivitäten und -investitionen effektive digitale Transformationen anstoßen? Die globale Corona-Pandemie hat zu einem regelrechten Digitalisierungsschub geführt. Unternehmen haben in kürzester Zeit Investitionsentscheidungen getroffen und Digitalisierungsaktivitäten gestartet, um ihren Betrieb aufrecht zu erhalten und negative Geschäftsentwicklungen abzufedern. Fraglich ist dabei, ob die Aktivitäten lediglich einer überfälligen technologischen Modernisierung dienen oder zu einer digitalen Transformation führen. Unsere Ergebnisse auf Basis einer Umfrage mit 454 KMUs zeigen, dass Unternehmen mit Digitalisierungsstrategie stärker vom Digitalisierungsschub der Corona-Pandemie profitierten und wichtige Fortschritte in ihrer digitalen Transformation erzielen konnten. Trans-Abstract: How can companies deploy their digitization activities and investments for an effective digital transformation? The global Corona pandemic has led to a veritable digitalization boost. Companies made investment decisions and launched digitization activities in a very short time to maintain their operations and mitigate negative business developments. However, it is unclear if these activities target at an overdue technological modernization or lead to a digital transformation. Our results based on a survey of 454 SMEs show that those firms with a digitization strategy benefited from the pandemic digitization boost and were able to make important progress in their digital transformation.
Suggested Citation
Markus Thomas Münter & Andreas Reuschl & Carolin Freude, 2023.
"Modernisierung oder Transformation? Digitalisierungsstrategie als Erfolgsfaktor für digitale Transformationen in der Corona-Pandemie,"
ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 71(1), pages 27-59.
Handle:
RePEc:dah:aeqzfk:v71_y2023_i1_q1_p27-59
DOI: 10.3790/zfke.71.1.27
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dah:aeqzfk:v71_y2023_i1_q1_p27-59. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: E-Publishing-Team (email available below). General contact details of provider: https://www.duncker-humblot.de .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.