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Risikomanagement bei Startups

Author

Listed:
  • Reinhard Schulte
  • Maximilian Wagenknecht

Abstract

Besonderheiten bei der Ressourcenausstattung, der Einflusskohärenz und beim unternehmerischer Entwicklungs- und Wachstumsprozess prägen das Risikomanagement bei Startups. Der Artikel charakterisiert Startups in dieser Weise und leitet daraus Folgerungen für deren Risikomanagement ab.Da das Risikomanagement für Startups nicht von der Planung und Gestaltung emergierender Wachstumsprozesse zu trennen ist, wird die Entwicklungsdynamik auch in den Kontext der Entwicklungstheorien junger Unternehmen gestellt. Daraus ergibt sich, dass sich die klassische, auf Effizienzsteigerung und Prozessoptimierung gerichtete Planung etablierter Unternehmen für Startups weniger eignet und die kundenzentrierte Produktentwicklung mit Rückkopplungsschleifen zweckmäßiger für deren Risikomanagement ist. Validiertes Lernen und Pivotierung helfen, Unsicherheiten des Geschäfts­modells zu begrenzen, minimierte Produktversionen ermöglichen eine risikoarme Entwicklung. Daraus ergeben sich Bezüge zur Lean Startup Methode und weisen den Weg in Richtung eines Lean Risk Management für Startups. Trans-Abstract: Risk management of startups is driven by special features of new ventures in terms of limited resources, coherence of influence and the entrepreneurial development and growth process. This article characterizes startups this way and derives conclusions for their risk management.Since risk management for startups cannot be separated from the planning and design of emergent growth processes, new venture growth dynamics are set in the respective context. Conventional planning as of established companies, aimed at increasing efficiency and optimizing processes, is less suitable for startups. Instead, customer-oriented product development with feedback loops is more appropriate for their risk management. Validated learning and pivoting help to limit uncertainties in the business model, minimal viable products enable low-risk development. This points the way towards lean lisk management for startups based on the lean startup method.

Suggested Citation

  • Reinhard Schulte & Maximilian Wagenknecht, 2022. "Risikomanagement bei Startups," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 70(3-4), pages 243-252.
    • Handle: RePEc:dah:aeqzfk:v70_y2022_i3-4_q3-4_p243-252
    DOI: 10.3790/zfke.70.3-4.243
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