Author
Listed:
- Urs Baldegger
- Sebastian Faltin
- Kilian Klösel
Abstract
Narzissmus und Entrepreneurship wurden in der bisherigen Forschung nur wenig untersucht. Für die Modebranche ist die Relevanz des Narzissmus evident. In Paris, Berlin und Zürich wurden Studierende von Modehochschulen über den dualen Narzissmus und die Unternehmerische Intention befragt. Die Ergebnisse zeigen, dass zwischen narzisstischer Bewunderung und Unternehmerischer Intention starke Zusammenhänge bestehen; für den rivalisierenden Narzissmus hingegen wurden keine signifikanten Korrelationen festgestellt. Das weiterführende Forschungsdesign versucht die Frage zu beantworten, wie die narzisstische Bewunderung die Unternehmerische Intention beeinflusst. Die Ergebnisse machen deutlich, dass Unternehmerische Kompetenzen und Risikobereitschaft (als einer von drei Faktoren) der Individuellen Unternehmerischen Orientierung die Beziehung mediieren. Im Unterschied zur Proaktivität korreliert Innovativität positiv und stark mit der narzisstischen Bewunderung, hat aber keinen nennenswerten signifikanten Effekt auf die Unternehmerische Intention. In der Modebranche kann Innovativität durch die Gründung einer Unternehmung gelebt werden, oder auch als unternehmerische Laufbahn im kreativen Umfeld einer bestehenden Mode-Unternehmung. / Narcissism and entrepreneurship have been little studied in previous research. For the fashion industry, the relevance of narcissism is evident. In Paris, Berlin and Zurich, students from fashion schools were surveyed about dual narcissism and entrepreneurial intention. The results indicate that there are strong correlations between narcissistic admiration and entrepreneurial intention; however, no significant correlations were found for rivalry narcissism. The simple research design was followed up with a more complex research design that attempts to answer the question of how Narcissistic Admiration influences Entrepreneurial Intention. The results highlight that Entrepreneurial Competencies and Risk Taking (as one of three factors) of Individual Entrepreneurial Orientation mediate the relationship. Unlike Proactivity, Innovativeness correlates positively and strongly with Narcissistic Admiration, but has no significant effect on Entrepreneurial Intention. In the fashion industry, Innovativeness can be lived by starting a venture, or as an entrepreneurial career in the creative environment of an existing fashion venture.
Suggested Citation
Urs Baldegger & Sebastian Faltin & Kilian Klösel, 2022.
"Narzissmus und Unternehmerische Intention in Modehochschulen,"
ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 70(2), pages 71-90.
Handle:
RePEc:dah:aeqzfk:v70_y2022_i2_q2_p71-90
DOI: 10.3790/zfke.70.2.71
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