Author
Listed:
- Roman Wolfgang Barwinski
- Ricarda B. Bouncken
- Lukas Henkelmann
Abstract
Die Einführung digitaler Technologien führt dazu, dass Unternehmen aller Größen und Industrien sich drastisch verändern. Die Integration digitaler Technologien bietet ihnen dabei die Möglichkeit Prozesse, Produkte und Dienstleistungen sowie Geschäftsmodelle zu erneuern. Während der Weg zur digitalen Transformation für große und mittelständische Unternehmen bereits erforscht wurde, bleibt unklar, welche Fähigkeiten in kleinen Unternehmen sowie Unternehmen, die eine Dienstleistung direkt am Kunden anbieten, notwendig sind und wie diese Fähigkeiten entwickelt werden. Basierend auf einer qualitativ empirischen Studie zeigen wir die entscheidende Rolle der Geschäftsführung im Prozess der digitalen Transformation. Weiterhin zeigen unsere Ergebnisse, wie Geschäftsführinnen und Geschäftsführer kleiner Unternehmen das eigene Sozialkapital, die Erneuerung der eigenen Denkbilder sowie die Entwicklung der organisationalen Digitalisierungskompetenz nutzen, um eine digitale Transformation zu durchlaufen. / The advent of digital technologies is causing companies of all sizes and industries to change dramatically. The integration of digital technologies offers them the potential to renew processes, products and services, as well as business models. While the path to digital transformation has already been researched for large and medium-sized companies, it remains unclear which capabilities are necessary in small companies and companies that offer a service directly to the customer. Further, it remains unclear how these capabilities are developed. Based on a qualitative empirical study, we show the decisive role of the manager in the process of digital transformation. Furthermore, our results show how managers of small companies use their own social capital, the renewal of their own managerial cognition and the development of organizational digitalization skills to go through a digital transformation.
Suggested Citation
Roman Wolfgang Barwinski & Ricarda B. Bouncken & Lukas Henkelmann, 2021.
"Die Geschäftsführung als Enabler der digitalen Transformation in kleinen Unternehmen,"
ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 69(2), pages 97-96.
Handle:
RePEc:dah:aeqzfk:v69_y2021_i2_q2_p97-96
DOI: 10.3790/zfke.69.2.97
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