Author
Listed:
- Bastian Halecker
- Katharina Hölzle
- Matthias Hartmann
Abstract
Die Innovation von Geschäftsmodellen wird für etablierte Unternehmen zu einer notwendigen unternehmerischen Fähigkeit, um sich den verändernden Märkten anzupassen. Dabei geht es gleichwohl um ein optimales Timing als auch um eine effektive organisatorische Umsetzung der Idee. Obwohl es bereits prozessbasierte Ansätze zur Innovation von Geschäftsmodellen gibt, enthalten diese kaum konkreten Inhalt zur Bewertung der entwickelten Ideen bzw. der Alternativen. Dabei ist eine adäquate Bewertung notwendig, um Entscheidungsträgern eine ausreichende Informationsgrundlage zu schaffen und reine Gefühlsentscheidungen sowie Ressourcenverschwendung zu vermeiden. Die Bewertungsphase innerhalb des Geschäftsmodellinnovationsprozesses stellt in der Praxis eine wesentliche Herausforderung dar. Mit Hilfe eines systemtheoretisch fundierten Ansatzes wird ein erster Konzeptrahmen zur Bewertung von Geschäftsmodellalternativen erarbeitet, der sowohl der Praxis (etablierte Unternehmen und Startups) als auch der Wissenschaft dienlich sein kann. / Business model innovation is increasingly becoming a necessary entrepreneurial skill for established companies in order to adapt to changing markets. This involves both optimal timing as well as an effective organizational implementation of the idea. Although there already are process-based approaches to business model innovation, these hardly contain tangible information on how to evaluate the developed ideas or alternatives. However, an adequate evaluation is necessary for providing decision makers with a suitable information basis, and prevent gut decisions and a waste of resources. In practice, the evaluation phase within the business model innovation process represents a major challenge. Using an approach based on systems thinking, a first conceptual framework for the evaluation of business model alternatives will be developed. This framework can be useful both in practice (for established companies and start-ups) and science.
Suggested Citation
Bastian Halecker & Katharina Hölzle & Matthias Hartmann, 2016.
"Konzeptrahmen zur systemwirtschaftlichen Bewertung von Geschäftsmodellalternativen,"
ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 64(2), pages 149-156.
Handle:
RePEc:dah:aeqzfk:v64_y2016_i2_q2_p149-156
DOI: 10.3790/zfke.64.2.149
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