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Issue Engagement in Election Campaigns The Impact of Electoral Incentives and Organizational Constraints

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  • Meyer, Thomas M.
  • Wagner, Markus

Abstract

It is easier for voters to make informed electoral choices when parties talk about the same issues. Yet, parties may decide against such “issue engagement.” We hypothesize that issue engagement between parties is more likely (a) when the similarity of their policy positions means that both parties have clear electoral incentives to talk about the same topics and (b) when parties face few organizational constraints in terms of campaign resources. Our empirical analysis of 2453 press releases by Austrian parties shows that ideological proximity and party resources affect the level of issue engagement. These findings suggest that issue engagement is less likely precisely where it is needed most, which has important implications for understanding the democratic quality of election campaigns.

Suggested Citation

  • Meyer, Thomas M. & Wagner, Markus, 2016. "Issue Engagement in Election Campaigns The Impact of Electoral Incentives and Organizational Constraints," Political Science Research and Methods, Cambridge University Press, vol. 4(3), pages 555-571, September.
  • Handle: RePEc:cup:pscirm:v:4:y:2016:i:03:p:555-571_00
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    Cited by:

    1. Giebler, Heiko & Meyer, Thomas M. & Wagner, Markus, 2021. "The changing meaning of left and right: supply- and demand-side effects on the perception of party positions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 31(2), pages 243-262.
    2. Denter, Philipp, 2020. "Campaign contests," European Economic Review, Elsevier, vol. 127(C).
    3. Schwarzbözl, Tobias & Fatke, Matthias & Hutter, Swen, 2020. "How party‒issue linkages vary between election manifestos and media debates," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 43(4), pages 795-818.
    4. Ivanusch, Christoph & Zehnter, Lisa & Burst, Tobias, 2023. "Communicating in an eventful campaign: A case study of party press releases during the German federal election campaign 2021," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 86.
    5. Chitralekha Basu & Matthew Knowles, 2021. "The Revelation Incentive for Issue Engagement in Campaigns," ECONtribute Discussion Papers Series 132, University of Bonn and University of Cologne, Germany.

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