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Persistence of voice pitch bias against policy differences

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  • Cinar, Asli Ceren
  • Kıbrıs, Özgür

Abstract

We use an online experiment to study the relative effect on voter behavior of a candidate’s voice pitch and policy stance. We demonstrate a strong voice-pitch bias: between candidates who are identical in every other aspect, voters are more likely to choose the one with the lower voice-pitch, and more so in elections between men than women candidates. We then introduce a novel phenomenon: persistence of voice-pitch bias is the amount of policy difference needed to compensate for voice-pitch bias. While persistence is also gender-dependent, the effect is now reversed: voice-pitch bias is more persistent in elections between women than men candidates. As a possible mechanism, we show that voters perceive candidates with lower voice-pitch as more competent and trustworthy.

Suggested Citation

  • Cinar, Asli Ceren & Kıbrıs, Özgür, 2024. "Persistence of voice pitch bias against policy differences," Political Science Research and Methods, Cambridge University Press, vol. 12(3), pages 591-605, July.
    • Handle: RePEc:cup:pscirm:v:12:y:2024:i:3:p:591-605_8
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