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A randomized experiment evaluating survey mode effects for video interviewing

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  • Endres, Kyle
  • Hillygus, D. Sunshine
  • DeBell, Matthew
  • Iyengar, Shanto

Abstract

Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.

Suggested Citation

  • Endres, Kyle & Hillygus, D. Sunshine & DeBell, Matthew & Iyengar, Shanto, 2023. "A randomized experiment evaluating survey mode effects for video interviewing," Political Science Research and Methods, Cambridge University Press, vol. 11(1), pages 144-159, January.
    • Handle: RePEc:cup:pscirm:v:11:y:2023:i:1:p:144-159_10
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