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Coding communications across time: Documenting changes in interaction patterns across adopter categories

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  • CHU, KAR-HAI
  • PITTS, STEPHANIE R.
  • WIPFLI, HEATHER
  • VALENTE, THOMAS W.

Abstract

GLOBALink, a large online network of tobacco control professionals, was active in the promotion of the World Health Organization's Framework Convention on Tobacco Control treaty, an international treaty aimed at reducing the global burden of tobacco-related death and disease. We examined and compared the roles that different countries served in the GLOBALink community during FCTC negotiation and ratification. Previous studies of FCTC ratification found the process adhered to a diffusion of innovation model (Valente et al., 2015). We followed that work by conducting content analyses of discussion messages posted by GLOBALink members representing different countries. Based on the time when they ratified the FCTC, each country was labeled by one of the four adoption stages of the diffusion model and we investigated the amount of shared word use between the different stages. A goodness-of-fit chi-squared test indicated that content was not shared in an expected manner between stages (χ2 = 11,856.45, N = 51,447, p

Suggested Citation

  • Chu, Kar-Hai & Pitts, Stephanie R. & Wipfli, Heather & Valente, Thomas W., 2017. "Coding communications across time: Documenting changes in interaction patterns across adopter categories," Network Science, Cambridge University Press, vol. 5(4), pages 441-460, December.
    • Handle: RePEc:cup:netsci:v:5:y:2017:i:04:p:441-460_00
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    Cited by:

    1. Gil Appel & Eitan Muller, 2021. "Adoption patterns over time: a replication," Marketing Letters, Springer, vol. 32(4), pages 499-511, December.

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