Family Influence and Environmental Proactiveness of Family Firms in China: A Mixed Gamble Perspective

Built upon the mixed gamble perspective, we used a recent survey on Chinese family firms (FFs) and found that increased family influence lowers Chinese FF environmental proactiveness, as they show a peculiar tendency to take a financial view rather than a socioemotional wealth view. Moreover, we found that increased resource endowment attenuates this tendency, whereas provincial marketization strengthens it. However, entrepreneur reputation does not have a significant moderating effect. Overall, the study enriches an understanding of environmental proactiveness for FFs, organizational heterogeneity, and institutional differences. It also introduces new elements into the mixed gamble framework. 基于混合博弈模型的理论视角，我们通过对一份最新的中国家族企业调查问卷进行分析，发现这些家族企业普遍倾向于更关注金钱财富而非社会情感财富，因而随着家族影响力的增加，其企业的环保积极性反而降低。此外，我们也发现企业资源禀赋的增加会削弱上述关系，而省级市场化程度会加强上述关系。但是，企业主的个人声誉不显著影响上述关系。综合来看，本研究丰富了家族企业环保积极性的研究，强调了组织的异质性及制度环境的差异性，同时为混合博弈模型注入了新的理论要素。