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Intangibles, Export Intensity, and Company Performance in the French Wine Industry

Author

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  • Amadieu, Paul
  • Maurel, Carole
  • Viviani, Jean-Laurent

Abstract

Intangible assets can play a strategic role in the implementation of differentiated strategies in foreign markets. The literature has addressed the impact of intangible assets on both exports and financial performance and the effects of exports on company financial performance (profit and risk). This article aims to analyze the effect of exports on the relationship between intangibles and company performance in the wine industry. Empirical studies show that intangibles have a positive but diminishing impact on exports. The effect of exports on financial performance differs depending on whether we consider corporations or cooperatives. While intangible expenses reduce company risk in both samples whatever the level of export intensity, the effects are different with profit. In corporations, intangible expenses have a positive impact on profit only when there is a high level of expenses and a high level of export intensity. (JEL Classifications: G32, L25, Q12, Q13)

Suggested Citation

  • Amadieu, Paul & Maurel, Carole & Viviani, Jean-Laurent, 2013. "Intangibles, Export Intensity, and Company Performance in the French Wine Industry," Journal of Wine Economics, Cambridge University Press, vol. 8(2), pages 198-224, November.
    • Handle: RePEc:cup:jwecon:v:8:y:2013:i:02:p:198-224_00
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    Cited by:

    1. Camélia TURCU & Mihai MUTASCU & Albert LESSOUA, 2020. "Firms’ Performance and Exports: The Case of Romanian Winemakers," LEO Working Papers / DR LEO 2747, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    2. Albert Lessoua & Mihai Mutascu & Camélia Turcu, 2018. "Financial performance and exports: the case of Romanian winemakers," Working Papers 2018.07, International Network for Economic Research - INFER.

    More about this item

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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