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Consumer Wine Closure Preferences: The Role of Gender, Price, and Regional Preferences

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  • Agnoli, Lara
  • Outreville, Jean-François

Abstract

This paper analyzes buying decisions when consumers consider the risk that a bottle of wine may be cork-tainted. Drawing on a sample of 804 subjects, we examine the role of gender, price level, and subjects’ country of origin and their personal cork-taint risk assessments. We find that women assess the cork-taint risk higher than men but are still more likely to buy bottles with cork closures. Young consumers from Asia are more risk-averse than people from Western countries. Gender and regional differences vanish for wines in higher price brackets. (JEL Classifications: C90, D12, L66)

Suggested Citation

  • Agnoli, Lara & Outreville, Jean-François, 2020. "Consumer Wine Closure Preferences: The Role of Gender, Price, and Regional Preferences," Journal of Wine Economics, Cambridge University Press, vol. 15(4), pages 412-421, November.
    • Handle: RePEc:cup:jwecon:v:15:y:2020:i:4:p:412-421_7
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    More about this item

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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