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Personality Traits and Consumption of Wine and Beer

Author

Listed:
  • Gustavsen, Geir W.
  • Rickertsen, Kyrre

Abstract

Little attention has been paid to the effects of personality traits on the consumption of wine and beer. We used a survey to investigate the associations between personality traits and the differences in expected consumption frequencies of wine and beer for 3,482 Norwegian respondents. High scores on extraversion and openness to experiences increased the expected frequency of wine consumption, high score on agreeableness reduced the frequency of wine consumption, while scores on conscientiousness and neuroticism had no effects. For beer, there were no significant effects between personality traits and the frequency of consumption. (JEL Classification: D12, Q13).

Suggested Citation

  • Gustavsen, Geir W. & Rickertsen, Kyrre, 2019. "Personality Traits and Consumption of Wine and Beer," Journal of Wine Economics, Cambridge University Press, vol. 14(4), pages 392-399, November.
    • Handle: RePEc:cup:jwecon:v:14:y:2019:i:4:p:392-399_6
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    Cited by:

    1. Geir Wæhler Gustavsen & Atle Wehn Hegnes, 2020. "Turning the Tap or Buying the Bottle? Consumers’ Personality, Understanding of Risk, Trust and Conspicuous Consumption of Drinking Water in Norway," Sustainability, MDPI, vol. 12(18), pages 1-15, September.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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