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Efficient Wine Pricing Using Stochastic Frontier Models

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  • Fried, Harold O.
  • Tauer, Loren W.

Abstract

We specify a two-tier stochastic frontier model to estimate a price equation for U.S. Rieslings and determine overpricing and underpricing of specific wines. The data is for 2000–2016. Using tasting score and tasting score squared as sole independent variables, we found evidence of overpricing and underpricing of wines. When additional location variables were entered, empirical estimates for this two-tier model were infeasible, suggesting that both underpricing and overpricing did not occur simultaneously in this market. Separate one-sided stochastic frontier models were then specified and estimated to test for either under or overpricing in this market. Results showed that overpricing exists and not underpricing, but the extent of overpricing is minor, suggesting that wineries do an efficient job pricing their wines, given tasting scores, conditional on regional location premiums or discounts. We also investigated the effect of scale on pricing for a smaller set of wineries. (JEL Classifications: C4, D4, Q1)

Suggested Citation

  • Fried, Harold O. & Tauer, Loren W., 2019. "Efficient Wine Pricing Using Stochastic Frontier Models," Journal of Wine Economics, Cambridge University Press, vol. 14(2), pages 164-181, May.
    • Handle: RePEc:cup:jwecon:v:14:y:2019:i:2:p:164-181_4
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    Citations

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    Cited by:

    1. Hansen, Rebecca & Hess, Sebastian, 2023. "The Pricing Efficiency of German Wine Cooperatives: A Hedonic Metafrontier Approach," GEWISOLA 63rd Annual Conference, Goettingen, Germany, September 20-22, 2023 344240, GEWISOLA.
    2. Alecos Papadopoulos & Christopher F. Parmeter & Subal C. Kumbhakar, 2021. "Modeling dependence in two-tier stochastic frontier models," Journal of Productivity Analysis, Springer, vol. 56(2), pages 85-101, December.
    3. Tauer, Loren W., 2021. "Determining the Accuracy of Holstein Bull Semen Prices with a Two-Tier Effifficiency Model," Journal of Applied Farm Economics, Purdue University, vol. 4(1), January.
    4. Shirong Zhao & Jeremy Losak, 2024. "Two-tiered stochastic frontier models: a Bayesian perspective," Journal of Productivity Analysis, Springer, vol. 61(2), pages 85-106, April.
    5. Stefan Seifert & Christoph Kahle & Silke Hüttel, 2021. "Price Dispersion in Farmland Markets: What Is the Role of Asymmetric Information?," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(4), pages 1545-1568, August.
    6. Leslie J. Verteramo Chiu & Loren W. Tauer & Yrjo T. Gröhn, 2022. "Pricing efficiency in livestock auction markets: A two‐tier frontier approach," Agricultural Economics, International Association of Agricultural Economists, vol. 53(S1), pages 139-151, November.
    7. Ferro Gustavo & Gatti Nicolás, 2022. "Explaining Wine Scores Through Stochastic Frontier Analysis," Asociación Argentina de Economía Política: Working Papers 4621, Asociación Argentina de Economía Política.

    More about this item

    JEL classification:

    • C4 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics
    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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