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Wine Tasters, Ratings, and En Primeur Prices

Author

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  • Masset, Philippe
  • Weisskopf, Jean-Philippe
  • Cossutta, Mathieu

Abstract

This paper examines the ratings of 12 influential wine critics on the Bordeaux en primeur market over the vintages 2003–2012. We hypothesize that wine experts differ significantly in their rating approach and influence on prices. We find that European critics are less transparent and in general more severe in their scoring than their American counterparts. Experts also appear to reach a relatively strong consensus on overall wine quality but have more diverse opinions on wines that achieve a surprising level of quality given the vintage, the ranking, or the appellation from which they originate. Our evidence also suggests that Robert Parker and Jean-Marc Quarin are the most influential critics, as a 10% surprise in their scores leads to a price increase of around 7%. We further find that their impact is higher for appellations and estates that are not covered by the official 1855 classification and for the best vintages. (JEL Classifications: C60, G11, Q11)

Suggested Citation

  • Masset, Philippe & Weisskopf, Jean-Philippe & Cossutta, Mathieu, 2015. "Wine Tasters, Ratings, and En Primeur Prices," Journal of Wine Economics, Cambridge University Press, vol. 10(1), pages 75-107, May.
    • Handle: RePEc:cup:jwecon:v:10:y:2015:i:01:p:75-107_00
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    Citations

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    Cited by:

    1. Clarissa Laura Maria Spiess Bru, 2023. "Does the Tasting Note Matter? Language Categories and Their Impact on Professional Ratings and Prices," Working Papers Dissertations 105, Paderborn University, Faculty of Business Administration and Economics.
    2. Jérôme Barthélemy, 2017. "The impact of technical consultants on the quality of their clients' products: Evidence from the Bordeaux wine industry," Strategic Management Journal, Wiley Blackwell, vol. 38(5), pages 1174-1190, May.
    3. Olivier Gergaud & Victor Ginsburgh & Juan D. Moreno-Ternero, 2020. "Wine Ratings," Working Papers ECARES 2020-38, ULB -- Universite Libre de Bruxelles.
    4. Gergaud, Olivier & Ginsburgh, Victor & Moreno-Ternero, Juan D., 2021. "Wine Ratings: Seeking a Consensus among Tasters via Normalization, Approval, and Aggregation," Journal of Wine Economics, Cambridge University Press, vol. 16(3), pages 321-342, August.
    5. Jean-Marie Cardebat & Paola Corsinovi & Davide Gaeta, 2018. "Do Top 100 wine lists provide consumers with better information?," Economics Bulletin, AccessEcon, vol. 38(2), pages 983-994.
    6. Masset, Philippe & Weisskopf, Jean-Philippe & Cardebat, Jean-Marie & Faye, Benoît & Le Fur, Eric, 2021. "Analyzing the risks of an illiquid and global asset: The case of fine wine," The Quarterly Review of Economics and Finance, Elsevier, vol. 82(C), pages 1-25.
    7. Masset, Philippe & Weisskopf, Jean-Philippe & Faye, Benoît & Le Fur, Eric, 2016. "Red obsession: The ascent of fine wine in China," Emerging Markets Review, Elsevier, vol. 29(C), pages 200-225.
    8. Pecchioli, Bruno & Moroz, David, 2023. "Do geographical appellations provide useful quality signals? The case of Scotch single malt whiskies," Economic Modelling, Elsevier, vol. 124(C).
    9. Masset, Philippe & Weisskopf, Jean-Philippe, 2018. "Wine indices in practice: Nicely labeled but slightly corked," Economic Modelling, Elsevier, vol. 68(C), pages 555-569.
    10. Philippe Masset & Jean‐Philippe Weisskopf, 2022. "At what price should Bordeaux wines be released?," Economic Inquiry, Western Economic Association International, vol. 60(1), pages 392-412, January.

    More about this item

    JEL classification:

    • C60 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - General
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices

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