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Product Differentiation At The Movies: Hollywood, 1946 To 1965

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  • Sedgwick, John

Abstract

In the post–Second World War period the floor fell out of the market for films in the United States. However, while the average revenue of films fell, the “hit” end of the market sustained itself. The growing inequality in the distribution of revenues meant that the risks associated with high-budget productions could no longer be balanced against the steady earnings of medium-budget films. During the 1950s the “majors” all became distributor–financiers as they reduced their exposure to the risks associated with film production. In doing this they retained their dominant position in the industry.

Suggested Citation

  • Sedgwick, John, 2002. "Product Differentiation At The Movies: Hollywood, 1946 To 1965," The Journal of Economic History, Cambridge University Press, vol. 62(3), pages 676-705, September.
    • Handle: RePEc:cup:jechis:v:62:y:2002:i:03:p:676-705_00
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    Cited by:

    1. Stoneman, Paul, 2011. "Soft Innovation: Economics, Product Aesthetics, and the Creative Industries," OUP Catalogue, Oxford University Press, number 9780199697021.
    2. James G. Mulligan & Daniel J. Wedzielewski, 2012. "Government Intervention to Prevent Bankruptcy: the Effect of Blind-Bidding Laws on Movie Theaters," Working Papers 12-03, University of Delaware, Department of Economics.
    3. Michael Pokorny & John Sedgwick, 2010. "Profitability trends in Hollywood, 1929 to 1999: somebody must know something1," Economic History Review, Economic History Society, vol. 63(1), pages 56-84, February.
    4. John Sedgwick & Michael Pokorny, 2005. "The film business in the United States and Britain during the 1930s," Economic History Review, Economic History Society, vol. 58(1), pages 79-112, February.
    5. Davide Lauria & Wyatt D. Phillips, 2021. "Insuring Hollywood: A Movie Returns Index and the American Stock Market," JRFM, MDPI, vol. 14(5), pages 1-33, April.

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