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Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses

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  • Watson, Susan
  • Nwoha, O. John
  • Kennedy, Gary
  • Rea, Kenneth

Abstract

The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer's and seller's perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.

Suggested Citation

  • Watson, Susan & Nwoha, O. John & Kennedy, Gary & Rea, Kenneth, 2005. "Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 37(3), pages 673-683, December.
    • Handle: RePEc:cup:jagaec:v:37:y:2005:i:03:p:673-683_02
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    Cited by:

    1. Guoyin Xu & Tong Zhao & Rong Wang, 2022. "Research on the Efficiency Measurement and Spatial Spillover Effect of China’s Regional E-Commerce Poverty Alleviation from the Perspective of Sustainable Development," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
    2. repec:oup:ajagec:v:99:y:2017:i:1:p:1-18. is not listed on IDEAS

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