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A Regional Comparison of Risk-Efficient Soybean Marketing Strategies

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  • McKinnell, Cathy S.
  • Kahl, Kandice H.
  • Curtis, Charles E.

Abstract

Risk-efficient portfolios from a subset of marketing strategies were identified using Target MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results less preferred in one region than in another.

Suggested Citation

  • McKinnell, Cathy S. & Kahl, Kandice H. & Curtis, Charles E., 1990. "A Regional Comparison of Risk-Efficient Soybean Marketing Strategies," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 22(1), pages 167-176, July.
    • Handle: RePEc:cup:jagaec:v:22:y:1990:i:01:p:167-176_00
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    1. Davis, Todd D. & Curtis, Charles E., Jr. & Shumaker, George A. & Smith, Nathan B., 2003. "The Effect Of The 2002 Farm Bill On Crop Enterprise Selection In The Southeast Region," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35207, Southern Agricultural Economics Association.

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